![]() Score before my opinion: 5/8ĭo I recommend using Ecosia? (Updated on Sept / 18 /2019)Īfter using Ecosia for 2 weeks, I switched to it’s competitor DuckDuckGo. Furthermore, the consumer privacy is much stronger than Google giving Ecosia 2/2 in this category. This means that by using Ecosia over Google, you are decreasing the personal data collected about you.ĭue to Ecosia having strong differentiator in terms of eco-friendliness, Ecosia has a strong advantage of converting the consumers of their competitors to convert and use Ecosia. While Ecosia collects data about you like Google, it does not create a permanent consumer profile of you. Moreover using Ecosia means that you will have more privacy as a consumer versus using Google, which collects data points about you across various platforms like YouTube and Gmail. While both businesses have social causes, Ecosia is the one that reduces CO2 emissions. However, Ecosia differentiates from their competitors by having a social cause of planting trees, while Google uses 100% renewable energy to run their operations. Essentially there aren’t any outstanding differences between search engines. Since my trust has been gained and there is much evidence to prove that they are indeed planting trees, I then considered if Ecosia would be a better search engine to use over the more popular ones like Google and Yahoo. Due to this Ecosia is brought down to 2/4 in terms of their business model because as an individual it doesn’t feel as though I’m making a real impact on planting trees as they claimed in their vague information page. Instead we have to actually click on the ads. Next, after digging further we saw that simply using Ecosia does not generate revenue for them. Firstly, solely due to the fact that I still had questions about Ecosia even after looking at their information page I brought their score down to 3/4. Since we have discussed 2 sides of their business model, this section will be scored out of 4. They also do not say what percentage of the gross revenue is paid to Microsoft. I personally do not click on any of the ads, and according to Ecosia this means that I am simply increasing their number of users, which means I am only helping with increasing their outreach to more advertisers. The trees are then eventually planted by each project.After paying Microsoft, 80% of what is left is given to their projects.Of all the ad revenue generated, a high percentage goes to Bing/Microsoft.Every time you click on one of the ads revenue is generated. ![]() Every search made is really just through Bing (Microsoft’s search engine).This is how Ecosia’s business model really breaks down: This is still very vague, how do my searches convert into trees? Are the trees planted immediately? What happens if I don’t click on the ads do they still generate revenue?Īccording to some sites like GreenReview just using Ecosia for searches does not help plant trees. These ads that consumers see generate the revenue needed to plant trees.There are custom tailored ads from every search (through collection of consumer data).This is how it works according to Ecosia:
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